WENDY’S ANNOUNCES BRAND REVITALIZATION PLAN CALLED PROJECT FRESH
https://media.zenfs.com/en/nation_s_restaurant_news_250/86ed27567651dd220def54b282e061e9
✍️ Wendy's Co. has launched Project Fresh, a strategic plan to revitalize the brand, reignite growth, and accelerate profitability across the Wendy's system.
👉 Project Fresh aims to revitalize the Wendy's brand 👉 The plan focuses on four core pillars: brand revitalization, system optimization, operational excellence, and capital allocation 👉 The company is working on a successor to its CEO 👉 Wendy's is optimizing its capital allocation
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