WENDY’S DOUBLES DOWN ON MARKETING EFFECTIVENESS AS PART OF TURNAROUND
https://s.yimg.com/ny/api/res/1.2/gfSN6R58lRyZZKS5pnIpEA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTEyMDA7aD02NzU-/https://media.zenfs.com/en/marketing_dive_116/5eadc902c2bec60cd1688af45c6a416d
✍️ Wendy's is focusing on data-driven marketing to restore brand relevance and improve financial performance, with a goal of positioning itself as the freshest and highest-quality choice in the QSR industry.
👉 Wendy's is focusing on data-driven marketing to restore brand relevance and improve financial performance 👉 The company is aiming to revitalize its brand by celebrating its unique qualities 👉 Wendy's is partnering with consultancy Creed UnCo to run a customer segmentation study 👉 The company is improving its back-of-house systems for efficiency 👉 Wendy's is expected to close underperforming locations, with around 5-6% of its US restaurants potentially shutting down
-- #KenCook #GregCreed #KirkTanner #business
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