Mike Rama

Practicing some intentional discomfort.

Do more side quests

Chaos is a drug. Heal your nervous system.

If you create content in the bitcoin space and are looking to work with sponsors, check this out:

GM

Primal feature request:

Pin a note (default first note on your profile).

Morning read in the clouds

No surf rack, no problemo

Howlers did not like us playing other howler monkey sounds on the speaker 🦍🙉

Started 2026 with a day of no screens - fully unplugged.

Reflecting on the past year and setting intentions for 2026

Just a man and his pan

Going to be presenting at BTC Medellin in January - had to give

a little sneak peak of the project I’ve been working on behind the scenes 👀

Lightning coffee and Nostr coffee with

in Colombia

All I really do these days

Has anyone built a “stories” feature on any nostr client?

I hate meetings.

Over the past few years I’ve grown my company from just myself to a team of +20

When you start to scale your team past 10 people, routine meetings pile up…

Daily stand ups, recurring calls…

Most of these will feel like you’re just checking boxes and going through the motions 🥱

But earlier this year we introduced a new meeting style that has been a massive unlock for the company

(And I actually enjoy these)…

Think tanks.

These are completely unstructured calls. Just brain dump on a topic(s)

Not recurring. And only scheduled when needed.

This is where the innovation within departments happens.

We’ll try to mix it up and be in a different location… make it feel different than a standard meeting.

Sometimes even start it off with a quick breath-work to get the juices flowing.

Highly recommend. Especially if you’re 100% remote.

Happiest when I’m building and drinking cappuccinos.

Going to build more and drink more cappuccinos.

Simple as that

🫡

Good morning nostr

Switching to

this year.

Thanks for the recommendation

Photo dump from El Salvador

Black Friday sales started early this year 😋🤪

Bitcoin Country

Bitcoin Histórico day 1

Awesome event - had no idea how nice the venue / National palace was gonna be.

Got to hike the Santa Ana volcano early morning with my little brother before the event started.

Somehow end up at dinner sitting across from

for the night.

Couldn’t have asked for a better day 🙏🏽

Maybe twice a month I’ll do deep work sessions late at night…

No one on slack, no one sending emails, no distractions.

Often times my best work.

The seeds of desire are planted in stillness - yet we are conditioned to avoid stillness at all cost - fill all time with distraction.

Most cannot sit with just themself for a mere moment.

That discomfort is signal.

Ask why.

Little off grid weekend trip

What is the argument FOR Core30?

Anyone have a long form video/podcast recommendation with a guest that defends core30 ?

🔥🍷 @BenJustman

Outside of social media - what do you see as the biggest potential use cases for nostr?

Fast forward 5 years… what do things look like on nostr?

GM Nostr

Be the change you want to see in the world

One of the reasons I slowed down with the zapvertising experiments…

I didn’t really have any business to market on nostr.

I’m going to start one just so I can keep doing those experiments…

And I really want to dive into e-commerce and marketplaces on here.

Learn the ins and outs of a bitcoin/nostr only physical products business

Had the idea for something 2 days ago and already got the wheels in motion

Stay tuned 👀👀

I want to follow anyone who has a side hustle on here.

Who is building a business on nostr?

Does anyone on here sell bitcoin coffee mugs? I’d love to buy a couple.

What are ecom transaction like on Nostr? Just zap and share an address?

I feel like I’ve seen a few marketplace clients before but forget the names

Really good 2¢.

Lot of mixed reviews on this…

Thought experiment:

Imagine you own a nostr client and just raised $5M

How do you grow? What’s the plan?

I walked into the primal house the other day in beautiful Uvita, and

asked me…

“If you were in my shoes (growth @ Primal), what would you do to grow Primal and Nostr?”

I’ve been thinking about this the last couple days…🤔

Here’s what I got:

First off, I feel like the biggest unlock for nostr is recruiting creators with existing audiences on other platforms to come over to nostr.

One creator with a massive following could lead to thousands of new nostr users…

We’ve seen this happen many times over…

Now play that out across hundreds of creators with large audiences - this could have a massive impact.

With that being said…

🤔 What’s the best way to recruit creators to the network at scale?

🤔 What’s an absolute no brainer offer to a large creator, something that they couldn’t say no to…?

🤔 Would “recruiting” creators even work? Should all growth here just be organic and natural…?

While I was thinking this through, I had to remind myself of a hurdle that we’d need to overcome to make this work:

Creators DON’T want another platform.

Most are already overwhelmed with the number of apps they need to post on and keep up with…

99.9% aren’t actively looking for “another social media”

So…

🧠💭 Here’s the plan 💭🧠

1️⃣ Target a group of top creators on X to recruit to Primal. 

We’ll start with Health & Wellness creators since it feels pretty tangential to the existing (primarily bitcoin-focused) network.

ChatGPT deep research estimates there are 200,000 health & wellness influencers with over 50,000 followers on X.

2️⃣ Take that list and create nostr accounts for each. 

Start auto-populating their accounts with their existing tweets. 

Essentially, bridge the X accounts - whenver they post on X it auto-posts to Nostr.

Now, the most critical step is ensuring that these accounts have a way to receive zaps - even before they’re “claimed”. 

Sats would accumulate in their wallet until the user “claims” their account.

The more zaps they receive, the larger the incentive is to come over to nostr and actually claim their account (more on this soon)…

This would tap into into the existing nostr network to “vote with their sats” on who they want to see come over to the network…

It crowdsources the growth engine of the network.

📝Side notes/tangential ideas:

• Maybe Primal marks these accounts as “unclaimed/unverified” so it’s transparent

• After a certain number of days “Unclaimed” wallets get their sats sent back to the sender…?

• I’m not technical so idk how any of this would work… just dreaming up over here.

Now, let’s talk about setup and execution:

3️⃣ Cold Outbound system setup

Build out an email list of all of these creators in step 1.

Use a tool like TweetScraper or other email scraping tools.

Set up a cold email outreach system using Instantly AI…

Spin up a handful of domains and email inboxes - should be able to send 1000s of emails daily.

For some extra touch points set up Drippi AI for Twitter DM outreach out scale.

Now here’s where it get’s interesting…

4️⃣ The NO BRAINER pitch.

Message each creator with a short no brainer pitch…

Remember, 99% of creators don’t want another platform to post to…

This no brainer pitch is meant to get their foot in the door.

We’re not selling the full nostr vision (just yet)…

For now, we’re literally just going for the primal app download.

The pitch?

You have free BTC waiting for you, an audience that’s already growing, and it requires 0 effort to maintain since your account will auto-post from X.

Follow up with their updated stats every 14 days.

“You gained 197 followers and were zapped 21,538 sats these past 14 days… come claim your account and wallet”

This could be done at scale - sending thousands of these emails daily to targeted high profile creators.

5️⃣ is it even worth it…?

I had a conversation with

and he mentioned that it seems like all marketing efforts to grow primal/nostr are irrelevant and the only thing that moves the needle are big events…

Things like:

• Twitter banned in Brazil
• Telegram CEO arrest
• Ross Ulbricht joins nostr (soon 👀)

Macro events will likely always be the needle movers…

But imagine 100,000 creators already warmed up when the next big wave happens?

Lmk what you think 👇🏽

Hoping this sparks other ideas and conversations

“Magic Realism” is what the artist calls this style of work.

Thought these were some of the coolest paintings I’ve seen.

Had to get the toucan.

Been waking up to this Toucan nest lately 🌴

If you aren’t flexing your HRV we can’t be friends.

Smart

If you’re the visionary type, you’ll relate to this:

Your survival brain is slowing killing you.

I learned this while scaling BMC from a one-man shop making $5k/month…

To now +7 figures a year and a team of +30.

The breakthrough?

I finally stopped running from the lion.

Let me explain…

Early entrepreneurship triggers our ancestral wiring:

🏃🏽 Constant need to stay "productive" 🏃🏽 Can't stop moving, building, doing 🏃🏽 Addicted to operational tasks because "we're good at them" 🏃🏽 Action at all costs to keep the lights on

It’s 24/7 survival mode.

But here's the paradox:

The very instincts that kept you alive in year one will kill your growth down the road.

The real leap happens when you give yourself permission to think.

As a visionary, the most humble thing you can do is admit you can't do it all.

You need to:

✅ Build teams that execute ✅ Create space for strategic thinking ✅ Release operations (while staying connected)

The fierce survival brain that kept you alive years 1-3 in business isn’t the mindset that will take you to millions in revenue…

Stop running from the Lion.

The secret isn't working harder.

It's giving yourself permission to stop and think.

Your next level of growth isn't in more doing.

It's in better thinking.

Is this a new feature on Primal?

Adding a lightning invoice right in the note

GM nostr

Would love to be able to watch live streams right in Primal

Does primal open source their Trending feed algo ?

Hmmmm don’t think I can receive zaps…

Any ideas how to troubleshoot this?

Using primal wallet

I spent another 100,000 sats on a zap-vertising experiment…

And I think I proved that advertising on Nostr actually works…

Here’s: 1️⃣ What I did 2️⃣ The results 3️⃣ What I learned

1️⃣ What I did:

I sent 4105 zaps over the course of 3 days for a total of 112,000 sats.

Each zap contained a link for a blog post: zapvertising-experiment.carrd.co

My goal was to see if I could get a reasonable cost per click (CPC)…

2️⃣ The results:

During the campaign I had a total of 71 unique visitors to the page.

CPC was 1578 sats or $1.50 usd.

I also gained 245 followers from that campaign.

These CPCs are in line with other ad platforms which validates the overall concept for me.

3️⃣ What I learned / brain dump:

• Results were better than expected.

• I thought there might have been a bit of negative push back (however none received).

• There is a chance I am significantly underreporting and google analytics isn't picking everything up (surprised to see 3-4x the number of new followers vs. clicks 🤔)

• THERE IS SOMETHING HERE. I still don’t know exactly what the model looks like, how it scales, but there is something to be uncovered.

• Right now, this can’t be done at scale… in the future it could. I spent ~$100 and it took me multiple days. In the future there will be ways to allocate +$10,000 per day here. For context of where we are at right now, Nostr daily zap totals are around 750,000 sats - about $675 - see stats.nostr.band/ for that data)

• Something feels off with the format… simply paying someone and sending them a link… The p2p model feels right, but the format feels off.

More to come 🫡

Let me know your thoughts 👇

As a creator, I thought I always needed to have the right answers to be successful…

To be the person posting from an expert frame…

But I’m finding that it’s just as powerful to be the creator that asks the right questions.

How do we feed about algorithmic feeds…

Except fully transparent and controlled by the user…?

Is it just me…

Or is nostr everything that all web3 crypto coins promised they would be?

I think this is inevitable…

But it seems like many here are against it.

Imagine 🤔💭

The year is 2030.

There are millions of Nostr users.

The ecosystem is thriving.

BTC is at $5M.

There are thousands of “full time Nostr creators” earning +10,000,000 sats a month.

What are these creators doing?

What are they selling?

What’s the business model?

This is what keeps me up at night.

🤔👇🏽

First time founders are obsessed with product.

Second time founders are obsessed with distribution.

One of the keys to building BMC in fiat world has been an extreme focus on distribution.

Email list, affiliates, YouTube channel…

What does “building distribution” on nostr look like?

Is it simply gaining followers?

Do you think theres more to gaining distribution on nostr?

Curious 🤔

Thoughts on why I might not see certain responses on

but I do on

?

Just started exploring multiple clients to see the different UX.

Example: I only see this reply on Damus but not primal