Daniella ✨

How much are your favourite Bitcoin #influencers, educators, and speakers being paid, by whom, and what does that do to the Bitcoin content and #podcasts we consume?

• Ads: A single 300K-view video can earn $5,000+ before sponsorships. The incentive is to create content optimised for emotional reactions and clicks.

• #Sponsors: Publicly filed press releases from a single Bitcoin company show a creator sponsorship at $22,000/month in cash and shares, and another exceeding $480,000 over 18 months. At that rate, what creator is going to scrutinise the service paying their salary? The audience never sees what wasn't said.

• Affiliate Deals: Some of the most recommended Bitcoin services pay creators up to $450 per converted lead. 57% of the top channels I audited had at least one undisclosed affiliate link. When that's not disclosed, you hear a personal endorsement, but what you're actually getting is a referral payment disguised as a personal endorsement.

• Conferences: Speaking slots, sponsors, and audience size feed each other in a loop that compounds and amplifies certain voices. I was offered a fully paid trip to a major conference plus a six-figure sum to present. Almost 1.5 Bitcoin. I turned it down because the offer itself was exactly what this series is about, fiat incentives everywhere...

I spent the last few months researching and writing the series, it's been cathartic. I'm glad to see that now this is an active conversation on Nostr. Here's all the data I gathered on the marketing side: https://daniella.io/bitcoin-marketing

https://primal.net/e/nevent1qqs20qkdpedrv5ps4thpt22utj275ncajyez4znn9eu4pk474ha3k5gcgvdj7

https://primal.net/e/nevent1qqspnstmxjc6tfm0pq8hs3evsxsr80wpe5h9rxecyg2dz6ezlr225mccny6vg