CHINA'S NEW MACHINE FOR HITS: CHINA ADVANCES WITH ITS OWN HOLLYWOOD
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✍️ China's entertainment industry is booming, with microdramas and video games becoming increasingly popular. The government is hesitant to loosen censorship rules, but is promoting more creative activity.
👉 Microdramas are a new form of entertainment in China, consisting of short episodes that are extremely popular on mobile devices. 👉 The government is hesitant to loosen censorship rules, but is promoting more creative activity. 👉 Local technology giants, such as Tencent and ByteDance, are investing heavily in entertainment. 👉 The industry is dominated by mobile devices, with iQiyi and Douyin being popular platforms. 👉 Monetization of content often involves e-commerce and live streaming, rather than advertising or subscriptions.
-- #FengJi #YangYu #ChenOu #IvyNg #CuiChenyu #China #Zhengzhou #Peking #entertainment
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