SCRIMP, SPLURGE, SAVE: GEN Z'S SELECTIVE SHOPPING HABITS ARE SHAKING UP RETAIL
https://media.zenfs.com/en/Benzinga/87678fb610e04cbf4984ccf4edf0fd73
βοΈ Gen Z's shopping habits are unpredictable, with a trend of scrimp, save, and splurge on different categories, leaving retailers puzzled.
π Gen Z's shopping habits are unpredictable and difficult to predict π They prioritize saving money and are selective about what they spend on π They are willing to splurge on designer brands and high-value items π Retailers are struggling to identify what Gen Z considers high value
-- #BrettSchulman #ScottBoatwright #JoanneCrevoiserat #business
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