UGG SEASON IS HERE, BUT SOME MARKET WATCHERS ARE CONCERNED ABOUT THE BRAND’S DTC SLOWDOWN
https://s.yimg.com/ny/api/res/1.2/_4jIqZ8F_f_bklBI.oAJEA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTEyMDA7aD04MDA-/https://media.zenfs.com/en/footwear_news_finance_8/e247173f7ff71af1a87462410b4649a6
✍️ Deckers Brands, parent company of Ugg and Hoka, saw its shares drop 15% after its latest earnings report, with analysts expressing concerns about the Ugg brand's decline in direct-to-consumer trends.
👉 Deckers Brands' shares dropped 15% after its latest earnings report 👉 Ugg brand's direct-to-consumer trends declined 👉 Ugg sales increased 10% year-over-year, but DTC sales were down 10% 👉 Wholesale sales were up 17% due to earlier European shipments 👉 Analysts are concerned about the brand's decline and potential impact on long-term growth
-- #TomNikic #AshleyHelgans #StefanoCaroti #StevenFasching #SamPoser #Goleta,California #business
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