INSIDE GM’S DECADE-LONG BATTLE TO REVIVE CADILLAC AS THE QUINTESSENTIAL AMERICAN LUXURY CAR BRAND
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✍️ General Motors' President Mark Reuss is leading a product renaissance for Cadillac, the American luxury brand, with a focus on all-electric vehicles and sporty sedans to regain its prominence.
👉 Cadillac is focusing on all-electric vehicles and sporty sedans to regain its prominence 👉 The brand has made significant progress, with sales increasing by 18% in the first quarter of this year 👉 Challenges remain, including declining sales in China and the need to rebuild sales capability in Europe
-- #MarkReuss #MaryBarra #MichaelSimcoe #SteveCarlisle #JohandeNysschen #JohnRoth #StephanieBrinley #JohnMurphy #Warren,Michigan #NewYorkCity #Detroit,Michigan #LosAngeles #China #Europe #business
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