TOY AND GAME MAKERS TARGET A 'KIDULT' MARKET THAT IS CHASING BOTH NOSTALGIA—AND GAINS
https://s.yimg.com/ny/api/res/1.2/2H4hpj4nkEd5BDdB47Kb1Q--/YXBwaWQ9aGlnaGxhbmRlcjt3PTEyMDA7aD04MDA-/https://media.zenfs.com/en/investopedia_245/6e90566132d9ed72ada8ad2da48c5e0d
✍️ Toy and game companies are targeting adults with products that evoke nostalgia for popular movies and bands from the 80s and 90s, driven by social media and packaging that masks which version of a product a shopper is buying.
👉 Companies are releasing products that evoke nostalgia for popular movies and bands from the 80s and 90s 👉 Social media and packaging that masks which version of a product a shopper is buying have fueled the trend 👉 Hot markets have contributed to the growth of the industry 👉 Adults are seeking comfort, identity, and connection through their purchases 👉 Pop toys deliver exactly what adults are looking for
-- #PengLi #JasonMasherah #RonaldVachris #SharonPriceJohn #business
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