HOW FRESNO STATE MISSED OUT ON MORE REVENUE IN VALLEY CHILDREN’S STADIUM NAMING RIGHTS DEAL
https://media.zenfs.com/en/merced_sun_star_mcclatchy_articles_283/61d44b5eb264e9c1540a1529a88753f1
✍️ Fresno State's decision to remove a 'look-in' clause from its naming rights contract with Valley Children's Healthcare may have cost the university millions of dollars in potential revenue.
👉 Fresno State removed a 'look-in' clause from its naming rights contract with Valley Children's Healthcare 👉 The clause would have allowed for renegotiation or a set increase in the sponsorship fee if the Bulldogs were to join a larger conference 👉 Fresno State is now considering a move to the Pac-12 Conference in 2026 👉 Experts believe that including a 'look-in' clause in naming rights contracts is a prudent way to protect the university's interests and capitalize on revenue opportunities
-- #SaúlJiménez-Sandoval #DeborahAdishian-Astone #LaurenPeterson #JaredMosley #JosephI.Castro #GarrettKlassy #JimBartko #TerryTumey #Fresno #Madera #SanJoaquinValley #Oklahoma #Texas #SoutheasternConference #Big12 #AmericanAthleticConference #ConferenceUSA #Pac-12Conference #MountainWestConference #SanDiego #Colorado #Utah #Provo #NorthTexas #ConferenceUSA #AmericanAthleticConference #sports
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