THE VERBA DA SECOM FOR THE LULA GOVERNMENT IS TO PROMOTE PUBLIC UTILITY CAMPAIGNS THAT SURPASS THOSE OF PREVIOUS CAMPAIGNS.
https://cdn.jornaldebrasilia.com.br/wp-content/uploads/2025/07/31063230/Lula-coracao.jpg
✍️ The Brazilian government, led by President Lula, has increased its budget for promoting government slogans and programs, such as 'Brasil Soberano' and 'Gás do Povo', which now occupy 57% of the federal public relations budget.
👉 The government has increased its budget for institutional communication to 57% of the federal public relations budget. 👉 The budget for public utility campaigns has decreased to 43%. 👉 The government has shifted its focus from public utility campaigns to promotional activities. 👉 The Secretariat of Communication has prioritized digital communication and influencer marketing. 👉 The government has planned to spend an additional R$ 100 million per year on a new digital communication contract.
-- #Lula #SidônioPalmeira #JoãoKléber #Haddad #PauloPimenta #MariahQueiroz #JoãoCampos #Brasil #DF #Recife #politics
Loading quoted post…
