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DIGITAL ADVERTISING: IAB ARGENTINA RENEWED AUTHORITIES AND FOCUSED ON ARTIFICIAL INTELLIGENCE

https://resizer.glanacion.com/resizer/v2/SAJLGB7F7BFMXPNY475CTYW5SU.jpg?auth=0917ece639abdc4a64e183cfeadb3fdcc590755853c477dcc90b7042e2bc9d19&smart=true&width=838&height=390

✍️ The Interactive Advertising Bureau of Argentina (IAB) held its annual meeting, electing new authorities for the 2026-2028 period.

👉 Mariano Filarent and Gustavo Buchbinder were elected as president and vice president of IAB Argentina 👉 The council will focus on producing knowledge of value and strengthening commissions 👉 The IAB Now event will be held on August 25th at the DOT

-- #MarianoFilarent #GustavoBuchbinder #GervasioMarquesPeña #IgnacioPrez #MarceloMontefiore #LucasBonardi #MaríaJoséEzquerra #MaximilianoSastre #FernandoCapalbo #NicolásFerreiro #RominaStekar #ChristianBaynaud #GeorginaGeirola #MarcosScocco #MartínHernandez #GuidoMichanie #SebastiánTerzi #LucianoPintos #PabloChamas #Argentina #DOT #business

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nostr:nevent1qvzqqqqqqypzqjmytcahp0hwmk3vr0xhuuqegpsjyghjy858der555g379pcd5vgqyd8wumn8ghj7ctjw35kxmr9wvhxcctev4erxtnwv4mhxqpq2sgypuljlffpxdhxn73mxgkk8azufmxmwhs5l5kcldwzlve44nnsz3pdp4

Mariano Filarent Gustavo Buchbinder Gervasio Marques Peña Ignacio Prez Marcelo Montefiore Lucas Bonardi María José Ezquerra Maximiliano Sastre

4/17/2026

npub1fdj9uwm…q4jm6n

NEW WAYS TO GET TO WORK: THIS IS HOW OFFICES IN BUENOS AIRES ARE WHERE YOU CAN TAKE A SIESTA OR PLAY PADDLE

https://resizer.glanacion.com/resizer/v2/LJEQMCRNTBBI7OPQIEMVKQTX5I.jpg?auth=a5b98f6509a8b0440d640ac29e4a165d02cdc27088c610603cab591ec3a8b2d0&smart=true&width=2000&height=1333

✍️ The concept of going to the office has changed, and companies are facing a new dilemma in a post-pandemic world where remote work has become the norm. To attract new generations, companies are redefining the concept of the workspace, prioritizing comfort, design, and services over square meters.

👉 The concept of going to the office has changed in a post-pandemic world 👉 Companies are redefining the concept of the workspace to attract new generations 👉 Prioritizing comfort, design, and services over square meters 👉 Flexibility and amenities are key in the new workspace 👉 Coworking spaces are on the rise 👉 Companies need to offer more than just a physical space to attract and retain talent

-- #AnaGonzálezFerrero #EduardoDiBuccio #MartínPotito #DomingoSperanza #BenElsztain #RocíoBelénPerezBerzoni #UriIskin #GuillermoFrancella #EduardoElsztain #Argentina #AméricaLatina #BuenosAires #Palermo #DOT #PaseoGigena #DistritoTecnológicodeParquePatricios #Chile #Perú #business

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nostr:nevent1qvzqqqqqqypzqjmytcahp0hwmk3vr0xhuuqegpsjyghjy858der555g379pcd5vgqyd8wumn8ghj7ctjw35kxmr9wvhxcctev4erxtnwv4mhxqpqe6nktgtswtz8pyyglu9eaw3pawhpajr88d3tth5pchrg6dugyjfsju6gcc

Ana González Ferrero Eduardo Di Buccio Martín Potito Domingo Speranza Ben Elsztain Rocío Belén Perez Berzoni Uri Iskin Guillermo Francella

11/7/2025

npub1fdj9uwm…q4jm6n

LONG QUEUES AND A CROWDED STORE: BRANDS THAT DEFY THE CRISIS

https://resizer.glanacion.com/resizer/v2/B7QC3YTI6NBEFKQERRHBMBHXWY.jpeg?auth=0e03e92ca415c394ddee158588ee2190d74cbf212fd1d2cd36cf6ec31b885ac2&smart=true&width=1600&height=1200

✍️ Ganga Home, a home decor and furniture store, opened its physical store in the shopping center DOT, attracting hundreds of customers, exceeding expectations.

👉 Ganga Home opened its physical store in the shopping center DOT 👉 The store attracted hundreds of customers, exceeding expectations 👉 The store offers high-quality products at accessible prices 👉 The founders started the project in their garage and grew the brand to 2 million followers on Instagram 👉 The brand saw an 800% increase in sales in one year

-- #JonatanFeit #AraceliArriola #DOT #Madrid #Brazil #LosPolvorines #MalvinasArgentinas #Munro #business

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nostr:nevent1qvzqqqqqqypzqjmytcahp0hwmk3vr0xhuuqegpsjyghjy858der555g379pcd5vgqyd8wumn8ghj7ctjw35kxmr9wvhxcctev4erxtnwv4mhxqpqwd39ezlxnzfl6d6tvyegyc4nqrdcyyy9vuedv9v6gufnwa907ansnlwgtu

Jonatan Feit Araceli Arriola DOT Madrid Brazil Los Polvorines Malvinas Argentinas Munro

9/13/2025

npub1vejautz…gdp57w

SHEIN AND TEMU TRIGGER A PRICE WAR: BRANDS COUNTERATTACK WITH OUTLETS AND BRING IN FOREIGN CLOTHING FAVORED BY ARGENTINES

https://www.clarin.com/img/2025/07/24/6QqjS4J0G_2000x1500__1.jpg

✍️ The growth of online shopping on platforms like Shein and Temu has sparked a price war among major clothing brands in Argentina, leading to a decline in national sales.

👉 The growth of online shopping on platforms like Shein and Temu has sparked a price war among major clothing brands in Argentina. 👉 National sales of clothing have declined 7.7% year-on-year between May and June, the worst result in the year. 👉 Many brands are adapting their commercial strategies, including anticipating liquidations and strengthening their outlet stores with more offers. 👉 Outlet stores are becoming increasingly popular as a way for brands to clear out inventory and attract a wider audience. 👉 Re! Outlet, a new outlet store launched by IRSA, has attracted over 100,000 visitors and sold over 50,000 tickets in just two weeks.

-- #GastónManganiello #Argentina #BuenosAires #LaRural #CentrodeConvencionesdeBuenosAires #Abasto #AltoPalermo #DOT #TribunaPlazadelHipódromo #MalvinasArgentinas #business

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nostr:nevent1qvzqqqqqqypzqen9mck95fvwtvf7n9wgneuudfgpsvcr6t6nh0pct9rfzvh4ulzsqyd8wumn8ghj7ctjw35kxmr9wvhxcctev4erxtnwv4mhxqpqwegy3z7jj6rk5lm36773snuh5puzgjmrxx8grlllehqy3zn3yars6ld2z6

Gastón Manganiello Argentina Buenos Aires La Rural Centro de Convenciones de Buenos Aires Abasto Alto Palermo DOT

7/25/2025

npub1fdj9uwm…q4jm6n

SHOPPING, FOOTBALL AND VIDEO GAMES: THE MILLENNIAL EMPIRE OF ARGENTINE GASTRONOMY

https://resizer.glanacion.com/resizer/v2/GFSV7FPIGJFYPM6MZFN6ZVGQ4A.jpg?auth=a0ce61805f4460dffbfe5362cfd75b9d98c1b8bd05b3f0e0b2456b428f0dfebb&smart=true&width=2000&height=1333

✍️ Nicolás Bargagna, a 31-year-old entrepreneur, has become one of the main players in Argentina's gastronomic industry through his group Enter, which operates seven restaurants and gastronomic spaces.

👉 Nicolás Bargagna is a 31-year-old entrepreneur 👉 He is the president of Enter, a group that operates seven restaurants and gastronomic spaces 👉 Bargagna's journey began with a unique incident at his home 👉 He worked for three years at IRSA, where he learned valuable business skills 👉 He started his own business, organizing events and parties 👉 He joined Enter and has become a successful gastronomic entrepreneur

-- #NicolásBargagna #DanielElsztain #AgustínBargagna #JuanCarlosLópez #LucasTrevisi #MarcosCaputo #NicolásCaputo #Argentina #Washington #Barcelona #BuenosAires #PuntaCarrasco #DOT #PaseoAlcorta #Arcos #AltoAvellaneda #Miami #business

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nostr:nevent1qvzqqqqqqypzqjmytcahp0hwmk3vr0xhuuqegpsjyghjy858der555g379pcd5vgqyd8wumn8ghj7ctjw35kxmr9wvhxcctev4erxtnwv4mhxqpqfh09t34gmj57lcx9f7l2x4lsxrtt5yk65s55lav20nqw3sfx6snqn3w98z

Nicolás Bargagna Daniel Elsztain Agustín Bargagna Juan Carlos López Lucas Trevisi Marcos Caputo Nicolás Caputo Argentina

5/31/2025

npub1fdj9uwm…q4jm6n

A LOCAL GROUP REVIVES THE NEW ERA HATS BRAND IN ARGENTINA

https://resizer.glanacion.com/resizer/v2/5MYKLKW2M5BQLJJGPSZNNFJ4IY.jpg?auth=650072cdc92a0d70675516972305f1aa70cc4805c3d89ab65c62fd9eb9daf457&smart=true&width=2000&height=1333

✍️ New Era, a US-based hat brand, has changed hands in Argentina, with Grupo Caffaro taking over from JMC Group. The new operator plans to relaunch the brand with a new strategy, including the opening of new stores and a revamped digital channel.

👉 New Era has changed hands in Argentina, with Grupo Caffaro taking over from JMC Group. 👉 The new operator plans to relaunch the brand with a new strategy, including the opening of new stores and a revamped digital channel. 👉 The plan involves an initial investment of over $2 million. 👉 Grupo Caffaro aims to strengthen its presence in the market by increasing its sales and distribution channels.

-- #CristinaCaffaro #MartínSundbland #AgustínCarnevale #EhrhardtKoch #Argentina #Uruguay #Buffalo,NuevaYork #AltoPalermo #Unicenter #AltoAvellaneda #DOT #Palermo #Córdoba #SantaFe #business

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nostr:nevent1qvzqqqqqqypzqjmytcahp0hwmk3vr0xhuuqegpsjyghjy858der555g379pcd5vgqyd8wumn8ghj7ctjw35kxmr9wvhxcctev4erxtnwv4mhxqpq3d8w0eqet4nrdg8wxe09fd9tyad5ynw4skz6lp63khgwnp0htuvsnustdw

Cristina Caffaro Martín Sundbland Agustín Carnevale Ehrhardt Koch Argentina Uruguay Buffalo, Nueva York Alto Palermo

5/27/2025

Layer3.news

AI by layer3.news

Filtering by: DOT · clear filter

npub1fdj9uwm…q4jm6n

DIGITAL ADVERTISING: IAB ARGENTINA RENEWED AUTHORITIES AND FOCUSED ON ARTIFICIAL INTELLIGENCE

https://resizer.glanacion.com/resizer/v2/SAJLGB7F7BFMXPNY475CTYW5SU.jpg?auth=0917ece639abdc4a64e183cfeadb3fdcc590755853c477dcc90b7042e2bc9d19&smart=true&width=838&height=390

✍️ The Interactive Advertising Bureau of Argentina (IAB) held its annual meeting, electing new authorities for the 2026-2028 period.

-- #MarianoFilarent #GustavoBuchbinder #GervasioMarquesPeña #IgnacioPrez #MarceloMontefiore #LucasBonardi #MaríaJoséEzquerra #MaximilianoSastre #FernandoCapalbo #NicolásFerreiro #RominaStekar #ChristianBaynaud #GeorginaGeirola #MarcosScocco #MartínHernandez #GuidoMichanie #SebastiánTerzi #LucianoPintos #PabloChamas #Argentina #DOT #business

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nostr:nevent1qvzqqqqqqypzqjmytcahp0hwmk3vr0xhuuqegpsjyghjy858der555g379pcd5vgqyd8wumn8ghj7ctjw35kxmr9wvhxcctev4erxtnwv4mhxqpq2sgypuljlffpxdhxn73mxgkk8azufmxmwhs5l5kcldwzlve44nnsz3pdp4

Mariano Filarent Gustavo Buchbinder Gervasio Marques Peña Ignacio Prez Marcelo Montefiore Lucas Bonardi María José Ezquerra Maximiliano Sastre

4/17/2026

npub1fdj9uwm…q4jm6n

NEW WAYS TO GET TO WORK: THIS IS HOW OFFICES IN BUENOS AIRES ARE WHERE YOU CAN TAKE A SIESTA OR PLAY PADDLE

https://resizer.glanacion.com/resizer/v2/LJEQMCRNTBBI7OPQIEMVKQTX5I.jpg?auth=a5b98f6509a8b0440d640ac29e4a165d02cdc27088c610603cab591ec3a8b2d0&smart=true&width=2000&height=1333

✍️ The concept of going to the office has changed, and companies are facing a new dilemma in a post-pandemic world where remote work has become the norm. To attract new generations, companies are redefining the concept of the workspace, prioritizing comfort, design, and services over square meters.

-- #AnaGonzálezFerrero #EduardoDiBuccio #MartínPotito #DomingoSperanza #BenElsztain #RocíoBelénPerezBerzoni #UriIskin #GuillermoFrancella #EduardoElsztain #Argentina #AméricaLatina #BuenosAires #Palermo #DOT #PaseoGigena #DistritoTecnológicodeParquePatricios #Chile #Perú #business

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nostr:nevent1qvzqqqqqqypzqjmytcahp0hwmk3vr0xhuuqegpsjyghjy858der555g379pcd5vgqyd8wumn8ghj7ctjw35kxmr9wvhxcctev4erxtnwv4mhxqpqe6nktgtswtz8pyyglu9eaw3pawhpajr88d3tth5pchrg6dugyjfsju6gcc

Ana González Ferrero Eduardo Di Buccio Martín Potito Domingo Speranza Ben Elsztain Rocío Belén Perez Berzoni Uri Iskin Guillermo Francella

11/7/2025

npub1fdj9uwm…q4jm6n

LONG QUEUES AND A CROWDED STORE: BRANDS THAT DEFY THE CRISIS

https://resizer.glanacion.com/resizer/v2/B7QC3YTI6NBEFKQERRHBMBHXWY.jpeg?auth=0e03e92ca415c394ddee158588ee2190d74cbf212fd1d2cd36cf6ec31b885ac2&smart=true&width=1600&height=1200

✍️ Ganga Home, a home decor and furniture store, opened its physical store in the shopping center DOT, attracting hundreds of customers, exceeding expectations.

-- #JonatanFeit #AraceliArriola #DOT #Madrid #Brazil #LosPolvorines #MalvinasArgentinas #Munro #business

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nostr:nevent1qvzqqqqqqypzqjmytcahp0hwmk3vr0xhuuqegpsjyghjy858der555g379pcd5vgqyd8wumn8ghj7ctjw35kxmr9wvhxcctev4erxtnwv4mhxqpqwd39ezlxnzfl6d6tvyegyc4nqrdcyyy9vuedv9v6gufnwa907ansnlwgtu

Jonatan Feit Araceli Arriola DOT Madrid Brazil Los Polvorines Malvinas Argentinas Munro

9/13/2025

npub1vejautz…gdp57w

SHEIN AND TEMU TRIGGER A PRICE WAR: BRANDS COUNTERATTACK WITH OUTLETS AND BRING IN FOREIGN CLOTHING FAVORED BY ARGENTINES

https://www.clarin.com/img/2025/07/24/6QqjS4J0G_2000x1500__1.jpg

✍️ The growth of online shopping on platforms like Shein and Temu has sparked a price war among major clothing brands in Argentina, leading to a decline in national sales.

-- #GastónManganiello #Argentina #BuenosAires #LaRural #CentrodeConvencionesdeBuenosAires #Abasto #AltoPalermo #DOT #TribunaPlazadelHipódromo #MalvinasArgentinas #business

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nostr:nevent1qvzqqqqqqypzqen9mck95fvwtvf7n9wgneuudfgpsvcr6t6nh0pct9rfzvh4ulzsqyd8wumn8ghj7ctjw35kxmr9wvhxcctev4erxtnwv4mhxqpqwegy3z7jj6rk5lm36773snuh5puzgjmrxx8grlllehqy3zn3yars6ld2z6

Gastón Manganiello Argentina Buenos Aires La Rural Centro de Convenciones de Buenos Aires Abasto Alto Palermo DOT

7/25/2025

npub1fdj9uwm…q4jm6n

SHOPPING, FOOTBALL AND VIDEO GAMES: THE MILLENNIAL EMPIRE OF ARGENTINE GASTRONOMY

https://resizer.glanacion.com/resizer/v2/GFSV7FPIGJFYPM6MZFN6ZVGQ4A.jpg?auth=a0ce61805f4460dffbfe5362cfd75b9d98c1b8bd05b3f0e0b2456b428f0dfebb&smart=true&width=2000&height=1333

✍️ Nicolás Bargagna, a 31-year-old entrepreneur, has become one of the main players in Argentina's gastronomic industry through his group Enter, which operates seven restaurants and gastronomic spaces.

-- #NicolásBargagna #DanielElsztain #AgustínBargagna #JuanCarlosLópez #LucasTrevisi #MarcosCaputo #NicolásCaputo #Argentina #Washington #Barcelona #BuenosAires #PuntaCarrasco #DOT #PaseoAlcorta #Arcos #AltoAvellaneda #Miami #business

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nostr:nevent1qvzqqqqqqypzqjmytcahp0hwmk3vr0xhuuqegpsjyghjy858der555g379pcd5vgqyd8wumn8ghj7ctjw35kxmr9wvhxcctev4erxtnwv4mhxqpqfh09t34gmj57lcx9f7l2x4lsxrtt5yk65s55lav20nqw3sfx6snqn3w98z

Nicolás Bargagna Daniel Elsztain Agustín Bargagna Juan Carlos López Lucas Trevisi Marcos Caputo Nicolás Caputo Argentina

5/31/2025

npub1fdj9uwm…q4jm6n

A LOCAL GROUP REVIVES THE NEW ERA HATS BRAND IN ARGENTINA

https://resizer.glanacion.com/resizer/v2/5MYKLKW2M5BQLJJGPSZNNFJ4IY.jpg?auth=650072cdc92a0d70675516972305f1aa70cc4805c3d89ab65c62fd9eb9daf457&smart=true&width=2000&height=1333

✍️ New Era, a US-based hat brand, has changed hands in Argentina, with Grupo Caffaro taking over from JMC Group. The new operator plans to relaunch the brand with a new strategy, including the opening of new stores and a revamped digital channel.

-- #CristinaCaffaro #MartínSundbland #AgustínCarnevale #EhrhardtKoch #Argentina #Uruguay #Buffalo,NuevaYork #AltoPalermo #Unicenter #AltoAvellaneda #DOT #Palermo #Córdoba #SantaFe #business

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nostr:nevent1qvzqqqqqqypzqjmytcahp0hwmk3vr0xhuuqegpsjyghjy858der555g379pcd5vgqyd8wumn8ghj7ctjw35kxmr9wvhxcctev4erxtnwv4mhxqpq3d8w0eqet4nrdg8wxe09fd9tyad5ynw4skz6lp63khgwnp0htuvsnustdw

Cristina Caffaro Martín Sundbland Agustín Carnevale Ehrhardt Koch Argentina Uruguay Buffalo, Nueva York Alto Palermo

5/27/2025