"YOU JUST CALL 1-800-NETFLIX" - BEHIND NASCAR’S $55MILLION ORIGINAL CONTENT DRIVE
https://media.zenfs.com/en/motorsport_articles_445/f659bf0f5f139c20178c4cfa7343ef3d
✍️ NASCAR executive Tim Clark discusses the championship's efforts to create a Drive to Survive-like series, investing $55 million in original content and hiring a team to develop the project.
👉 NASCAR has invested $55 million in original content 👉 The series, Full Speed, has been well-received by fans 👉 The series has struggled to gain the same level of success as Drive to Survive 👉 NASCAR is focusing on creating emotional connections with fans through storytelling 👉 The championship is using content to promote the series and attract new fans
-- #TimClark #JohnDahl #ConnorSchell #BillSimmons #NewYork #Concord,NorthCarolina #UnitedStates #UnitedKingdom #sports
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