MCDONALD'S SHARES A SIMPLE PLAN TO WIN BACK US, GLOBAL CUSTOMERS
https://media.zenfs.com/en/thestreet_881/e8fa815e24c0953be5aa4e21ce1ec08b
✍️ Americans are cutting back on restaurant spending due to economic pressures, with 60% choosing cheaper restaurants and 53% using discounts to cut costs.
👉 60% of consumers choose cheaper restaurants 👉 53% of consumers use discounts to cut costs 👉 Seven in ten consumers eat out at least once a month 👉 More than a third of consumers report eating out less frequently compared to last year 👉 McDonald's sees a bifurcated consumer base, with lower-income consumers declining and higher-income consumers driving growth
-- #NoraHao #ChristopherKempczinski #business
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