ZETA CFO CHRIS GREINER ON RISK, FORECASTING AND PUBLIC SPEAKING
https://s.yimg.com/ny/api/res/1.2/VhAxdjAoKCRLNVDjWQudfA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTEyMDA7aD02NzU-/https://media.zenfs.com/en/cfo_com_600/3547d4ac6f110a1f09993aa8caa18437
✍️ Chris Greiner, CFO of Zeta Global, shares his perspective on the evolving role of a CFO, emphasizing the importance of enabling value creation rather than just inspecting it.
👉 CFOs should focus on enabling value creation rather than just inspecting it 👉 CFOs should step outside their role to understand the real job of a CFO 👉 CFOs should be more predictive and analytical 👉 CFOs should focus on allocating capital and building forecasting systems 👉 Data governance is crucial for accurate forecasting 👉 Storytelling is important for effective communication
-- #ChrisGreiner #ZaneRowe #business
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