BLOCKCHAIN PROTOCOLS AIM TO BREAK UP DIGITAL ADVERTISING CARTEL
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✍️ Web3 protocols are attempting to disrupt the traditional advertising industry by providing a better system for matching products to users, using tokenized rewards and a data ownership model.
👉 Web3 protocols are attempting to disrupt the traditional advertising industry 👉 Tokenized rewards and a data ownership model are used to entice users to try out new products 👉 Onchain data is used to target rewards to users who have the greatest chance of providing value to the protocol's ecosystem 👉 Video games are seen as a major disrupter of traditional advertising in the future
-- #BrandonKumar #ApurvKaushal #JonathanBozanquet #technology
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