THE END OF THE ‘GENERIC’ GROCERY-STORE BRAND
https://cdn.theatlantic.com/thumbor/ssb48CQgF4W6YXCk6br27wTSSfw=/0x43:2000x1085/1200x625/media/img/mt/2025/04/2025_4_29_Store_Brand_Food_JA/original.jpg
✍️ Store-brand goods, once considered inferior, have become a draw for consumers, with many opting for private-label products over national brands due to their improved quality and unique flavors.
👉 Private-label goods have improved in quality over the past decade 👉 Unique flavors and chic packaging have become a major draw for consumers 👉 Grocery stores have invested heavily in their own private-label goods 👉 Private-label goods offer higher margins and bargaining power in the market 👉 Grocery stores are creating ever-more-specialized products that align with larger food trends
-- #GavanFitzsimons #GregSleter #JeffWells #MichaelRuhlman #BenjaminLorr #AmericusReedII #JoeCoulombe #DukeUniversity #Target #Wegmans #WholeFoods #Kroger #business
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