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WOKE FORMER ANHEUSER-BUSCH EXEC BLAMED FOR TANKING BRAND HAS NEW ROLE AT SAUDI FUNDED LIV GOLF

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✍️ Former Bud Light marketing director Alissa Heinerscheid's decision to partner with a transgender influencer, Dylan Mulvaney, led to a massive backlash and a reported $1.4 billion loss for the company.

👉 Heinerscheid's partnership with Mulvaney led to a massive backlash and a reported $1.4 billion loss for Bud Light 👉 Heinerscheid was forced to take a leave of absence and eventually left the company 👉 She has joined LIV Golf, a Saudi-funded professional tour, sparking concerns about her support for LGBTQ+ rights

-- #AlissaHeinerscheid #DylanMulvaney #PhilMickelson #BrooksKoepka #DustinJohnson #BrysonDeChambeau #business

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Alissa Heinerscheid Dylan Mulvaney Phil Mickelson Brooks Koepka Dustin Johnson Bryson DeChambeau business conservative:perspective

4/12/2025

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REPORT: FORMER EXEC WHO NEARLY RUINED BUD LIGHT NOW WORKING FOR LIV GOLF

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✍️ Alissa Heinerscheid, who was fired from Bud Light for her comments on the brand's image, has joined LIV Golf, sparking ridicule and criticism.

👉 Alissa Heinerscheid was fired from Bud Light in 2023 👉 She made comments about the brand's image and planned to revamp it 👉 Her comments were part of a one-two punch that knocked Bud Light from its top-selling spot 👉 Heinerscheid has joined LIV Golf, sparking ridicule and criticism

-- #AlissaHeinerscheid #DylanMulvaney #JamesLaerty #WarnerToddHuston #sports

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Alissa Heinerscheid Dylan Mulvaney James Laerty Warner Todd Huston sports conservative:perspective

4/10/2025

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WATCH: BUD LIGHT POKES FUN AT MARKETING MISSTEPS IN LATEST SHANE GILLIS AD

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✍️ Bud Light's latest commercial campaign, starring stand-up comedian Shane Gillis, is a departure from its previous woke efforts, embracing comedy and inclusivity to appeal to its young, male customer base.

👉 Bud Light's latest commercial campaign stars stand-up comedian Shane Gillis 👉 The campaign marks a return to the brand's pre-woke era, when it used comedy to appeal to its young, male customer base 👉 The campaign has been praised for its ability to connect with its target audience 👉 Bud Light's previous woke efforts led to a significant decline in sales