Introducing the HODL House

The mythical place of your own. With Bitcoin, the concept of personal home ownership is not out of reach, and you can sidestep the debt-prison fences that keep people out and trap them in.

OK, BTC has 10x'd since you went all in. The nomad lifestyle is cool, but the months when you are not in Costa Rica sleeping in your wife's parent's house with a newborn are wearing thin.

Houses should provide utility for living, not used to as your four monopoly houses on the way to your hotel to win the fiat game. The utility does not have to be cookie cutter and preferably not in an HOA (homeowners association); the utility can be what you hold long-term, and your descendants will need this home's utility in the first place.

Houses designed as personal architecture can be more than just a place to live - they can provide many benefits that enhance our well-being and quality of life. Can a house help guard against depression? Wake you up with the sun? Allow you to grow your own food? Create passive income? Survive natural disasters? Provide a Zen view daily, even when brushing your teeth? Give everyone their special place? Function as a place to sip energy or work off-grid? Create spaces for flow to happen? Extend the usable space to the property lines, enabling stack uses that work harmoniously in the same space? Can the house be designed to thrive in the future, adapting to changing needs and lifestyles?

We are personal housing architects, so we are biased that personal architecture is good, and fiat-valued housing typically makes us swallow hard to hold down the puke. We are the weirdo architects our peers judge will never make any real money, who somehow enjoy the drama of designing for individuals and have figured out how to excel as a business working with clients on their homes. We are also very weirdo architects who do good work to provide value to clients, make a profit, and save that profit in BTC for an enjoyable year now. Over 20 years, we have developed our process to guide clients in designing homes on a particular land. All our projects look different since they are on a specific site for different people with unique goals.

We are excited about what Bitcoin could mean for the personal architecture we love to design and help our clients build. Will Bitcoin allow more people to want a design that makes decisions about lifetime cost instead of just the initial construction cost? Will Bitcoin enable people to build better materials and systems designed to last long term? Will Bitcoin make the once or twice-in-a-lifetime act of creating something tangible more fun without having gangsters/bankers (Banksters) in your life? There are many questions, but we intuitively know the answers deep down.

Personal architecture built on a Bitcoin standard is a giant leap toward freedom. We share your belief in Bitcoin so much that we set up a sister company for our youngish, boomer-owned architecture service firm with a Bitcoin standard focus. We are establishing the HODL House brand to help more people worldwide have personal architecture.

"The term "HODL" is a shortened form of "Hold On for Dear Life." It was first used by a user named "BitLord" in a post on the Bitcoin Talk forum in December 2013 titled, I AM HODLING. The post responded to the rising price of Bitcoin, and it read: "HOLD ON FOR DEAR LIFE, BITCOIN IS GONNA MAKE ALL YOUR FRIENDS JEALOUS!!!1!"

In our practice, we focused on architecture for the individual. We used ten guiding principles that evolved over the past twenty years to organize our approach and leverage the right team that centers on clients to create architecture that would be an asset to our clients and their families.

Our current clients in our traditional architecture firm do not want cookie-cutter projects and typically trade other assets for Asset Architecture. Our clients consider a longer time horizon to include the operating cost of the house in addition to the construction cost.

Our traditional clients, a small percentage of the world's population, build personal architecture by converting assets to homes in a process not controlled by fiat limitations, allowing for the creating of better projects we want to design. We believe that the Bitcoin Community will have the ever-strengthening asset that will join and surpass our current clients and allow more people to build quality homes.

Focusing our asset architectural practice with the Bitcoin community overlaps many of the same values and beliefs of our traditional architecture clients.

1. Allows owners to think in a longer time horizon. Decisions made when designing homes need to consider a longer time horizon to include the operating cost of the house in addition to the cost of construction.
2. This allows for a density of design thought, which Results in better-conceived homes that consider using space more effectively to provide denser function-solving space. Thus, the house requires less square footage.
3. Providing a return on investment beyond money. A home should produce a better quality of life. Can homes produce income, food, energy, resilience, conservation of resources, and interior air quality and become your favorite place to be? Can the utility of needing a place to live be your family citadel?
4. Working with the system to minimize its power to increase taxes on the asset. Can we design homes to reduce property taxes with a creative design that minimizes bedrooms and the taxable house value? Can we invest more in and create outdoor space that helps owners maximize the use of properties that are not taxed, like quality outdoor space or properties that produce food and energy?

HODL House is our fork in the road. We're excited to take a step in the right direction. By operating on a Bitcoin standard and working with people who share our values, we're combining the principles of good architecture with the values of sound money. As a result, we envision a network of Bitcoin-standard homes organically creating better communities where neighbors become collaborators. Together, we can enhance the overall quality of life for all.

What do we hope to learn:

1. Results we can compare and share from our business on a Bitcoin Standard and our traditional service business
2. How best to evangelize the values and benefits of personal architecture vs. consumer homes.
3. How can we refine our design process to allow more people to build personal architecture in a way that works together to enhance the housing network and create community?
4. We need to develop our skills and tools to gather client living patterns and convert those patterns to a particular site so that clients can create authentic architecture.
5. Have fun, do good work, make a profit, and humbly stack stats to strengthen our business and enhance the lives of people on our team.

Allocating for Your Sacred Place

As your lifestyle evolves, you've decided to allocate Bitcoin for a generational home to generate a high Return on Investment (ROI) not just in monetary terms but also in terms of quality of life. Is this your second or third cycle? At some point, you need to pull the trigger on a location, design, and build your ultimate sanctuary. To make this happen, you must permit yourself to allocate assets towards this benefit, specifically land and construction. Permit yourself to spend. You can't live in your Bitcoin; you need a place to call home.

Timing the market: Is there a right time? The linked[ ]((h/t - https://x.com/CarlBMenger/status/1871112617080787293\))[table](https://x.com/CarlBMenger/status/1871112617080787293) shows the cost of a home priced in BTC. The cost in BTC is deflating at a higher rate than the cost of buying the home, which is inflating. The longer you wait, the better the exchange will be in BTC terms. Can you see the pattern of house cost deflation near bull cycle years?

Aligning with the Bitcoin Cycle

Designing a custom home requires long-term planning. To align with the Bitcoin cycle, focus on buying land and construction during the Bull years. Here's a possible plan: (As they say, for house-dreaming purposes only, not financial advice)

2025 (Bull): Determine life patterns and goals for your home. Create a spreadsheet program to understand how big and the configuration to test potential properties for land purchase.

2026 (Bear): Rest and stack. Consider pulling the trigger on good deals in the bear market if you converted your land allocation to cash to capture gains.

2027 (Consolidation): Stack and define your team. Evolve the design to budget the construction project.

2028 (Early Bull): Finalize planning and documents for your house construction.

2029 (Bull): Time to build. Your allocated land stack is probably more significant. Financial products may have evolved to allow you to borrow against your allocated land stack for construction, keeping your stack intact.

2030 (Bear): Move into your architectural asset, paid for with the Bull's gains.

HODL House

HODL House will launch Q1 2025 to remove friction from these tasks. Our platform will guide you through the process, helping you make informed decisions at the right time and in the correct order.

Houses planned for the future on land you buy this cycle in 2025 to build in 2029.