West Major

Make western wear in America

Imagine Thanksgiving in the Sonoran desert, but it’s a western shirt.

That’s how this one makes me feel.

It’s a brushed cotton, herringbone. Light weight. Super soft. Dark brown.

Will be dropping next week 🌵

One of the biggest unlocked and time savers I’ve found so far using AI has been automating the calculation of my cost of goods.

Because we cut and sew in America, nothing is vertically integrated.

We source every single raw material that goes into our shirts, all from different vendors.

Buttons, snaps, fabric, fusing, washing the fabric, cutting the fabric, the freight / shipping around all those materials and processes - and the cutting and sewing.

And then, some of those materials get used across multiple shirts - some are shirt specific. Then multiple this across 10-20 different shirts, all coming in at different times throughout the year.

By the time a finished shirt lands, it was such a mess trying to go back and figure out what our true cost is for a finished shirt.

Now it takes about 10 min, it’s exact, and then publishes it to Shopify for me. Stress free.

Tools like this, make complicated, expensive, lower margin businesses - like making American made western shirts - SO much easier and less complex.

I love ai

We just got an order for a Desert Chore Coat in Brown Canvas.

These things are awesome.

American made duck canvas. Cut and sewn in Arizona. The thing is covered in pockets.

And it’s a super simple and clean design.

We got about 20 left!

https://westmajor.com/collections/outerwear/products/desert-chore-coat

Our best-selling heavy-weight corduroy colors are back for the holidays.

This is the heaviest shirt we make. 100% cotton. 8 oz. 14 wale corduroy. Cut and sewn in the U.S.A.

We made some slight upgrades from last year: heavier duty snaps, replaced the button the sleeve placket with a snap for easier access, bigger collar, and a custom corozo button on the collar stand.

These will sell out by the end of the year. But we’ve got them in stock right now.

https://westmajor.com/collections/western-shirts/products/heavy-weight-corduroy

We’re bringing back two of our best selling shirts and colors in West Major history - the heavy weight cord in Oak and Turquoise.

They’re getting finished now - and will be in stock / shipping by next Friday the 16th.

This is the heaviest shirt we make, and we only make it around the holidays. If you want to reserve one now to lock in your size - they are live on the website, and the pre-orders are open.

We also added a few new small details - bigger collar, a snap on the sleeve placket (plus new heavier duty snaps) and a new custom corozo button on the collar.

Cut and sewn in the U.S.A. 🌵

https://westmajor.com/collections/western-shirts/products/heavy-weight-corduroy

heck yes

Our Copper Houndstooth Flannel is live. 100% cotton. Cut and sewn in America.

We only had enough fabric to make roughly 10 of these. We’ve got about 3-4 slots left before we have to close it. If you want to snag one, do it now 🫡

https://westmajor.com/products/copper-houndstooth

Tomorrow at 9am PST - we’re releasing a new flannel - the Copper Houndstooth. First, we’ve only got about 26 yards of this fabric. So we should be able to get about 13-15 shirts. Because of that, we’re going to release it via pre-order, so we only make the sizes that you guys want.

Delivery will be fast - it should only take about two weeks to make them.

About the fabric - 5.5 oz, 100% cotton houndstooth. Yellow, gold, copperish colors. Goes excellent with blue jeans.

If you’ve purchased our previous houndstooth - this fabric has a slightly denser weave (not as loose and gauzey). Insanely soft. And what I’ll be wearing weekly this winter.

Join our email list if you want to be first in line (we will send it there first, a little early)

Our shirts are designed from men, but they also happen to look great on women.

The Desert Chore Coat. Heavyweight American-made canvas, cut and sewn in Arizona. Brass snaps, four pockets, and a pencil slot on the chest.

My winter workhorse: this over a hooded zip-up sweatshirt

https://westmajor.com/collections/outerwear/products/desert-chore-coat

For a moment today it was almost cool enough to wear these.

SOON.

The more I wear cowboy boots, the taller I feel

NOSTR has become my safe space

NOSTR. We’re running a border line psychotic sale on two of my favorite shirts - the Houndstooth Flannel.

Normally $235 (one of the most expensive shirts we’ve ever made). Now $125.

USE THE CODE: NOSTRFALL26

This a capital intensive business. Especially making our shirts in America. We’ve got a bunch of new shirts for the fall we’re making right now, and some big invoices around the corner. The other day, I found myself staring at a Shopify loan, debating if I’ll need to take it. And not feeling great about it.

And I was looking at this loan, and the absolute shark of an interest rate that comes with it, I looked over, and saw we have a nice stack of these flannels left from last winter. About 85.

And then I thought… why not just put these on sale, get them out there and on the backs of more people to enjoy them, and then we can use those funds to pay for our next drop, and stay healthy as a business.

We can’t run sales like this often. But every now and then, I think it’s okay to do. We’re learning, growing, and figuring this out in real time.

These flannels are 100% cotton, around 6 oz in weight (not too heavy), and are one of the softest materials I've ever felt. Cut and sewn in the U.S.A.

These will be final sale - but if you need a different size, we can help with you an exchange, no problem.

My long term mission and dream is to make the highest quality, most badass western wear possible, for men, in the U.S., with the coolest materials I can find. And to provide a quality product to men. That makes them feel great. Confident. And a little more western. We have a long ways to go. But we’re getting there. Thank you for your support and helping me build our brand on NOSTR 🌵🇺🇸

Link: https://westmajor.com/products/houndstooth-flannel-25

Summer is over. But it’s still 100+ degrees out here in the desert. If you’re still looking for something to keep you cool, we’ve got a few Camp Cloth western shirts left across medium, large and x-large 🌵

https://westmajor.com/products/camp-cloth

Western wear is a rebellion against the homogenized contemporary modern world.

We just finished a new shirt - the Porch Stripe.

Cut from a lightweight 4 oz 100% cotton fabric. It’s got this fine white dobby stripe running through it - giving it just a tad of unique texture.

Cut and sewn in the U.S.A.

westmajor.com/products/porch-stripe⁠

Reorganizing and making room for new shirts today

Small and final restock in our Camp Cloth western shirt has landed.

Made from a cotton, wool, silk and viscose blend we source from Portugal, and then sew in the U.S.A.

https://westmajor.com/products/camp-cloth

I love when I get texts like this. Just dudes enjoying their new shirts and feeling great

Our porch stripe western shirt - sewn in the U.S.A.

The Porch Stripe Western Shirt.

Made from a 100% lightweight 4 oz cotton in a soft sandy-tan almost peach color. Subtle cream dobby stripe woven right into the fabric. Cut and sewn in U.S.A.

Reminded me of a western shirt one’s old man might wear on a summer afternoon sitting on a porch (hence the name).​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

https://westmajor.com/products/porch-stripe

What we worked on today - a new collar for our shirts

Spent a couple hours today at our factory getting our fall production going, and working on an updated collar (we’re making it bigger)

Lightweight plaid I’ve got my eye on for next spring 👀

Our all time best seller - the Bone Ecru - has been out of stock, but we’re finishing about 150 more right now.

These will sell out - so if you want to grab one, place a pre-order, reserve your size, and we’ll get it shipped out next week once they’re done.

Made from a 100% cotton. 7 oz Italian denim. Cut and sewn in America. After 1-2 washes these get super soft, relaxed and develop really nice drape.

westmajor.com/products/western-shirt-natural-bone-ecru

NEW Desert Dobby in Black Stripe, dropping tomorrow at 9am PST 🌵

one of our best selling shirts, now in a new black geometric dobby stripe pattern.

It’s super lightweight, relaxed, 100% cotton. We don’t have a ton in stock, so these will go fast.

We just finished one final restock in our new Camp Cloth western shirt, in medium, large and x-large.

These are made from a slubby blend of cotton, wool, silk and viscose. One of the best and fastest selling shirts we’ve ever made. Cut and sewn in the U.S.A.

https://westmajor.com/products/camp-cloth

Friday night rager

Happy 4th of July 🇺🇸

I love this country. Anyone that works at West Major now, or in the future, will also love this country. It’s a core value.

Let’s keep making it more and more awesome - and pass it down to the next generation even better than it is today.

It’s the 4th of July - and the 250th birthday of America. So for NOSTR only - we’re running a 48 hour sale.

Grab any two shirts, and you’ll get $50 off + free shipping (and free repairs for life).

If you want to try us for the first time, or restock and get a couple more, we’d love your support.

Use the code ‘NOSTR4TH’ at checkout 🇺🇸

westmajor.com

New sample I’m working on + brushing up on my woven shirt sewing chops this weekend

Fabric canon

We’ve made and sold out of this shirt every year for the last 4 years - and it’s back in stock. Kind of (we only have 3 in each size).

It’s called the Easy Western, because it feels easy to wear. And you’ll feel easy and carefree when you wear it.

Super lightweight, soft, breathable and great drape. Fabric comes from Portugal and we sew these in America.

https://westmajor.com/products/easy-western-ss

Working on developing a little pocket insert for our shirts. To highlight each fabric more, and capture a little more story telling in a retail environment.

A customer who’s a designer did this first one. We’re still dialing in the design / layout on printer paper.

This Camp Cloth has turned out to be the fastest selling shirt we ever made. Ironically, it’s the most expensive shirt we’ve ever made too.

We’re getting one last restock in this week - and then that’s it until next year 💀 (but we’ve got more new cool ones)

The hunt for the world’s greatest western shirt continues.

This one may be a top contender.

We’ve had some manufacturing delays this year - but are finally back on the horse, and releasing a heater today.

I’ve decided to call this shirt the camp cloth - it’s a cotton, wool, silk and viscous blend that reminded me of an old beach or camping blanket. Except, it’s softer and made for shirting. It’s truly unlike anything you’ve felt before - but also feels familiar, and is super easy to wear.

We cut and sew these in the U.S.A. If you’re looking for a one of a kind western shirt, you’ll have it forever (and we offer free repairs for life), check it out. Let’s bring back the American made western shirt 🤘🫡🇺🇸🌵

https://westmajor.com/products/camp-cloth

NEW western shirt tomorrow 🌵 available online at 9am PST.

It’s a 5.5 oz medium weight - cotton, silk, and wool blend.

It’s one of the most unique and cool fabrics we’ve ever seen.

Made it into a western shirt.

Not sure what happened, but one of our customers developed this hole in his bone ecru shirt.

It’s super rare, but when this happens, we have a guy we take it to that will patch it up / get it fixed. It will look “repaired”, somewhat, but it looks kind of cool. In my opinion. And we do all of this for free. Goal is no matter what you do to the shirt, or what happens, we’ll do whatever we can to fix it and keep it in your closet.

Will show the before / after once it’s done

Our last remaining Desert Dobby Red Stripe are available now.

If you’re a vintage western shirt fan, but want something fresh and without the polyester - you will love this one. Sewn in the U.S.A.

https://westmajor.com/collections/western-shirts/products/desert-dobby-red-stripe

Our old office - was the second bedroom in my apartment. Tight space but it worked!

Preparing for our next batch of shirts to get finished this week

a shirt to stay cool this summer 👀

Small and final restock in our Desert Dobby Red Stripe 🇺🇸

5-6 left in M through XXL

https://westmajor.com/products/desert-dobby-red-stripe

WM customer in the houndstooth flannel.

It’s awesome making a thing - putting it out in the world, and then seeing guys you’ve never met, of all ages, rock it and style it in their own unique ways that look great.

You can now find West Major at the pro shop at Shooting Star in Jackson Hole - a super nice golf and ski club right beneath the Tetons.

They reached out looking for some nice / higher quality western shirts for their store.

We usually do great at spots like this, so excited to see how we do up there 👀

https://www.shootingstarjh.com

Planning out some shirts / fabrics form spring / summer 2027 👀

I want more lightweight long sleeve, classic colors and stripes that we can keep in stock.

Nailed it

My grandpa trying on his new Ranger Linen.

He’s 92, his name is Jerry.

It’s awesome seeing customers wear and style our shirts, often better than we do

Shoutout to dad_rags in IG (wearing a bone ecru western shirt here)

Shirt tucked with a high waisted straight leg jean or pant is an absolute killer.

Warning: we’ve got 2 smalls left in our Ranger Linen

Anyone in Oklahoma?

Screen shot here is from a store called Brass Tacks in OKC, that carries West Major. They posted this photo on their story, and how they styled this shirt - I thought they killed it.

So took a screen shot. Sharing it here. If anyone is in or near OKC - go check them out. And try on a Ranger Linen western shirt 😉

Our new light-weight cotton-linen blend, sewn into a western shirt. You couldn’t sweat in this shirt if you wanted to 🤌

Ranger Linen - in stock at Cave and Post in Phoenix (7th Ave and McDowell)

We’re still small.. very very very very small. Long ways to go 💀

BUT seeing our shirts in stores selling next to brands like RRL, Freenote Cloth, Schott NYC, Dehen, Redwing - still blows my mind, and also makes me think we’re onto something