Why Run Branta

Crypto payments settle near instantaneously, are borderless, and give users sovereignty over their funds, yet the actual transaction experience in crypto has not evolved to provide users with a quality experience.

Until Branta.

Branta brings the best parts of design and trust from fintech applications to crypto. Before funds move, a Branta-enabled wallet instantly shows the recipient information to the user, all the while confirming that the destination address actually belongs to the intended business.

Branta creates benefits across the payment layer for all parties involved. Users have an enhanced experience while businesses gain extra touchpoints with customers. At the same time, verification also helps protect users against phishing, address replacement, and man-in-the-middle attacks before settlement makes the loss permanent, protecting both your business and your customers.

Modernize Crypto Payment Flows

Modern payment apps show people who they are paying. Venmo presents a profile, Zelle displays a recipient, and bank transfers carry beneficiary information. The account identifier still exists underneath, but the interface translates it into something recognizable.

Crypto usually puts the technical identifier first. A wallet address is the valid recipient but it does not immediately provide the sender with information they can understand.

Branta adds that missing context.

Instead of asking users to read every character of a wallet address, the wallet displays the verified business name and logo before any transaction is sent.

The result is a payment experience that feels closer to the financial products people already trust. Users gain trust, wallets offer a stronger product, and merchants become visible at another moment in the customer journey.

That brand presence also continues into transaction history. Instead of a wallet history page filled with wallet addresses, the wallet displays the brand logo next to transactions sent to the respective business.

Stop Fraud Before Funds Leave

The chargeback industry in fiat scaled as payment volumes scaled across fiat rails. As payments across crypto rails scale, phishing attacks and other payment vulnerabilities will continue to be exploited, all in a realm where there is no chargeback possible.

Branta eliminates these vulnerabilities before they can even become an issue by verifying that the address a user sees on screen is actually from the intended recipient.

This extra layer of verification completely eliminates phishing and man-in-the-middle exploits and also eliminates human error from the equation.

Branta is different than other post-transaction security tools because Branta is a live verifying tool with every new invoice and operates prior to the movement of any funds.

A match gives the user a clear confirmation. If there is no match, the user is notified. This check happens inside the existing payment flow, without requiring another login, separate app, or manual verification process and is all done via zero-knowledge architecture.

Whether you are a B2C or B2B business, there is zero reason why you would not want Branta verifying your transactions. It is an extra layer of security that completely eliminates many versions of business risk operating on crypto rails.

Use Branta Today

Add trust for your customers, promote your brand, and eliminate fraud with one simple integration.

Integration is quick and easy, with less than 40 lines of code.

Crypto already has powerful payment rails. Branta gives users the recipient clarity they expect from fintech and gives businesses a stronger way to protect every payment built on top of them.

Try Branta today.