01 // Bitcoin🧵
This is one of the most successful logos in human history.
Designed by "bitboy" from Bitcointalk on November 01, 2010
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02 // What Is a Brand? What Is a Logo?
A brand is what people say about you when you leave the room.
It’s not your logo — it’s your reputation. A logo is a compressed signal of brand/reputation.
One glance unpacks the values, vision, and promise.
It’s like a visual hash.
https://blossom.primal.net/6e2b5dcd8b9f1fb6c82abf0bf8f547e93a8b7e9d9f39626d0ff17a9eedc44e52.jpg https://blossom.primal.net/3bb556d942a459256e714ed1866e2364397da89e8784a70daf13d2364f19cd24.jpg
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Bitcoins Brand
Here are some that are popular:
• Fix the Money, Fix the World
• Don't trust, verify
• Fuck You Money
• Not Your Keys, not Your Coins
• ∞/21M
• Run a Node
• Have fun staying poor
• Peaceful Revolution
• Stack Sats
• Bitcoin Doesn’t Care
• There Is No Second Best
• Bitcoin Only
Bitcoin’s brand isn’t friendly or trusting — it’s a "currency of distrust" aka... honest money.
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04 // Proposed Icon + Wordmark for Knots
“The secret of leadership is simple: Do what you believe in. Paint a picture of the future. Go there. People will follow.” — SG
Yes, it’s just a font and a slash. Very Paul Allen’s business card — I know :)
Heres logic how it helps signal Bitcoin is money.
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05 // Font Choice
It's a nod to money.
OCR-A was built in 1966 to do one thing, make money machine-readable.
• Clean enough for humans
• Precise enough for machines
• Standardized by ANSI and ISO
• Used across banking, checks, and ATMs
Plus, it just has that cypherpunk aesthetic.
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06 // Why the Slash?
The slash ( / ) is a nod to directory structure used in C++ — the programming language behind Bitcoin.
It represents a path inside the system, a full-node software implementation that’s purely monetary.
Knots is Bitcoin.
And Bitcoin is only money.
